The Use of Big Data in Online Casinos

Estimated read time 2 min read

Globally, the COVID-19 pandemic led to a complete shutdown of many industries. Online gambling was one sector to make it through the pandemic with flying colors. Online gambling has a global value of $58.9 billion, as reported by Statista in 2019. In a recent report, industry analysts projected that the ดfun88 market would be worth $92.9 billion by 2023. This has grown by $34 billion or 57% in the past four years.

The online gambling market is expected to grow at a compound annual rate of 11.49% over the next five years, according to a report released by Yahoo in February 2022. Online gambling analytics also indicate there is no sign of this trend abating. You can find the best online casinos easily. Let’s examine how big data is used by the online casino ดfun88 industry.

Machine Learning (ML) and Artificial Intelligence (AI)

The online gambling industry has benefited from using artificial intelligence and machine learning. AI and machine learning are useful in identifying gamblers with gambling problems. An AI or ML system may spot unusual activities that can lead to fraudsters being exposed. The result is improved gaming experiences for everyone.

A casino’s predictive analytics helps build and analyze the profiles of its players. Furthermore, it strengthens the integrity of the casino. This makes players feel comfortable competing against each other. To adjust to new players, algorithms must be changed from when an account is created.


Based on this aggregated data, players can earn points or receive bonuses and promotions. People who play poker often might receive notifications about upcoming events if they regularly play at poker tables. Users will have a better experience with this.

Users feel appreciated when they get personalized information tailored to their preferences. If an online casino makes them feel safe, they will continue to spend money there. In addition to SSL encryption software, payments are processed using AI technology. This encryption protects any sensitive data being transferred on the casino’s website or mobile app.

Online casinos also use random number generators. Having a casino license helps players remember these random number generators are legitimate. Casino sites may display their slot machines’ return to player (RTP) percentages. It offers gamblers the opportunity to pick the games where they have the best chance of getting their money back. Aside from enhancing gameplay, machine learning and artificial intelligence also add features like free spins and jackpots.

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